March 10, 1999
NEW ORLEANS - Tulane men's basketball coach Perry Clark and the National Association of Basketball Coaches have announced the introduction of a nation-wide community service campaign to benefit kids by encouraging adults to spend meaningful time with children.
The campaign includes public service announcements, in-arena educational announcements, basketball camp presentations, a 1-800 resource line and a one hour national television special.
"All the coaches are very excited about the Always Kids campaign," said Clark. "It gives us a tremendous opportunity to be a positive influence in the community."
Always Kids is a national non-profit organization benefiting children by cultivating their most valuable resourcethe time that adults spend with them. "Adults, especially parents, need to be actively engaged in teaching children sound principles, providing leadership, acting as true mentors and loving them unconditionally," said Todd Mauer, executive director of Always Kids.
The National Association of Basketball Coaches has adopted Always Kids as an official charity. The NABC includes university and college coaches at NCAA division I, II and III institutions and furthers the best interests of the game of basketball for players and coaches who participate in the sport.
"This is something that we, as an organization, want to be involved in," said Mike Krzyzewewski, Duke University head coach and NABC president. "Through the Always Kids campaign we are engaged in a proactive effort to help kids."
Adults interested in learning how an where they can do more to help kids can call the Always Kids toll free resource line at 1-800-KIDS-409.